Danh Khoi launches new brand identity, looks to become a big player in Southeast Asia
On January 5, 2021, Danh Khoi Group introduced its new brand identity and comprehensive development strategy to all partners and shareholders, marking a turning point after 15 years of development.
The event welcomed more than 200 representatives from domestic and international companies active in different fields, including project development investment, management, construction, design, materials provision, operating management, banking, stock, auditing, media, technology, education, along with board of management, over 700 managers and staff representing more than 1,500 members of Danh Khoi Group.
Speaking at the event, Le Thong Nhat, president and founder of Danh Khoi Group, said that after 15 years of development, Danh Khoi has grown from a mere 5-member company to a real estate corporation with more than 1,500 employees and 30 member companies all over the country.
This achievement comes from the mutual sincerity, support and companionship that Danh Khoi Group receives from clients, partners, shareholders and the entire staff, Nhat said.
Comprehensive development strategy
At the event, members of Danh Khoi Group and guests were invited to reflect on the journey of development and projects that have left a distinct mark on the real estate market over the last 15 years.
In preparation for another era of further advancement, Danh Khoi Group has established a comprehensive strategy on the ground of appropriate situation assessment, shortcomings alleviation, advantages and potentials promotion, as well as a long-term and sustainable vision.
According to Mr. Nguyen Huy Cuong, CEO of Danh Khoi Group, the strategy mainly focuses on:
1. Optimizing values with a comprehensive ecosystem: expanding and strengthening strategic cooperations with top-ranking partners in various fields to thoroughly complete the real estate ecosystem, from the stage of investment, project development to operational management.
2. Optimizing trade efficiency with diverse categories of investment: continuing to promote collaborations and M&A activities to diversify types of product comprising residence, resort and industrial real estate, along with developing medical and educational fields in local and regional areas.
3. Optimizing business performance efficiency with a management system that is well standardized and has a healthy cultural identity; accelerating the process of digital transformation, data synchronizing and strict management in the corporation, establishing a big client database as well as a set of code of conducts with rich corporate culture.
Danh Khoi Group - a reliable companion
Sharing their views at the event, representatives from many domestic and international units, namely Phat Dat Group, An Gia Group, Savills Vietnam, Turner International Group, AKA Group,... highly appreciated Danh Khoi Group’s collaboration, communication and commitment to efficiency. Those groups said they are willing to associate with Danh Khoi Group in the future.
Apart from the comprehensive development strategy, Danh Khoi Group officially launched a new brand identity with modern and simple design but fully conveying its business philosophy.
At the same time, the executive board of Danh Khoi Group performed the protocol of principles committing to act for the sake of a potent and sustainable Danh Khoi brand, aiming to become a top real estate corporation in Southeast Asia.
Core values for the new development era
With the values that have put Danh Khoi Group on the map over the past 15 years, and in preparation for an era of sustainable development, Nguyen Quoc Bao, vice chief executive officer of Danh Khoi Group shared with the entire staff and guests the core values that each member of the corporation would continue to nurture, broaden and protect. Those are Efficiency - Passion - Innovation - Integrity - Commitment - Speed.
Bao also introduced a brand new program called “Journey of the Leader”. The program is designed to equip knowledge, practical skills, ethical standards, and provide a working environment to passionate youngsters yearning to work in the real estate field.
The confidence in a noteworthy progress in this new era is reinforced by the launch of large-scale and high-end projects, including Astral City – Binh Duong, Aston Luxury Residence, The Royal Boutique Hotel & Condo Da Nang, Aria Da Nang Hotel & Resort, Aria Vung Tau Hotel & Resort, Ky Co Gateway,... along with a considerable land bank in key cities and tourism ones such as Ho Chi Minh City, Nha Trang, Vung Tau, Phan Thiet and Quy Nhon.
With impressive target indicators including a total avenue of VND224,000 billion up to 2025 and CARG reaching 41.5 per cent, Danh Khoi Group has demonstrated the determination of the entire staff in accomplishing the vision of becoming a leading real estate corporation in the rSouth-East Asia.